Where to buy Peekimo in the UK and US

Peekimo prices at Smyths, Very, Target, Walmart and Amazon, stock checked October 2026, what to pay on resale and how to avoid fakes.

Updated 2026-10-14

In the UK, Peekimo is sold by Smyths Toys at £24.99 and by Very at £23.99. In the US it is at Target for $24.99, Amazon for $24.99 and Walmart for $24.97, which matches Spin Master's $24.99 launch price. In Ireland, Smyths charges €29.99. Anything much above those prices is a markup, so check the big retailers before paying more on eBay or marketplace sites.

Prices checked October 2026 on the retailer pages listed in the sources. Prices and stock change quickly in the run-up to Christmas.

UK price and stock

Retailer	Version	Price	Stock when checked
Smyths Toys UK	Pink	£24.99	Not shown on the product page
Smyths Toys UK	Purple	£24.99	Not shown on the product page
Very	Pink Penny	£23.99	In stock

Smyths' site banners mention free delivery on orders over £20 and click and collect, but the product pages did not confirm either for Peekimo specifically. Both Smyths listings say one AAA battery is included.

We could not open Argos or Amazon UK listings for Peekimo for this guide, so we cannot say whether either sells it or at what price. The Entertainer did not include it in its Christmas top 10.

Blue Boo in the UK

The blue version, Boo, was on Smyths' German site at €24.99, but we did not find it on Smyths UK or Very. If your child wants blue, it may be easier to find in the US or later in the season.

Ireland

Retailer	Version	Price
Smyths Toys Ireland	Pink	€29.99
Smyths Toys Ireland	Purple	€29.99

Stock was not shown on either page.

US price and stock

Retailer	Version	Price	Stock when checked
Target	Pink	$24.99	In stock
Walmart	Purple	$24.97	Out of stock for shipping and delivery
Amazon	Pink	$24.99	Listed by TODAY on 14 October; we could not open the Amazon page

Hip2Save reported on 12 October that pink and blue were available for $24.97 at Amazon and Walmart. Walmart's purple page did not say whether it was sold by Walmart itself or a marketplace seller, which is worth checking before you order.

Price guide: RRP vs resale

	UK	US
Launch / list price	£24.99 (Smyths)	$24.99 (Spin Master)
Lowest we saw	£23.99 (Very)	$24.97 (Walmart)
Ireland	€29.99 (Smyths)
eBay and resale	Not checked	Not checked

We could not access eBay search results while writing this guide, so we have no resale prices to report. As a rule of thumb, while Smyths, Very and Target are selling at around £24.99 or $24.99, there is no reason to pay a reseller more. If the main shops sell out in November or December, resale prices may rise. Check whether the big retailers have restocked before paying a premium.

Stock situation

As of mid-October 2026 the toy was easy to find in the UK at Smyths and Very, and at Target in the US. The only sold-out page we saw was Walmart's purple version. Hip2Save was urging US readers to buy before it sold out, and Peekimo was on TODAY's Amazon hot-toy lists, so demand could increase before Christmas. Practical tips:

Buy early if it is a Christmas present, especially if you need a particular colour.
Use click and collect or a store stock checker if your retailer offers one, rather than relying only on delivery.
If you want two so they can interact, buy them together.
Keep the receipt: if a sibling also gets one as a gift, you can return the duplicate.

How to spot a fake Peekimo

We found no reports of counterfeit Peekimos so far. Popular toys can attract lookalikes, though, so it is worth knowing what the real one looks like.

What a genuine Peekimo has

Brand. Made by Spin Master. European listings name Spin Master Intl BV as the manufacturer.
Box contents. One Peekimo, one lanyard, one carabiner ring, a quick start guide and an instruction sheet (per Smyths).
Battery. One AAA battery, included and already fitted (per Target and Smyths).
Age marking. 5+ on US and UK retail listings, plus a small-parts choking warning for under-3s.
Barcode. Very lists EAN 681147152229 for the pink Penny. You can compare this with the barcode on the box.
Features. A pod with a touch bar, button and mood light, more than 100 reactions, and five unlockable games.

Warning signs

A price well below £23.99 or $24.97 from an unknown seller.
No Spin Master name or logo on the box, or a slightly different spelling of "Peekimo".
Stock photos only, or photos that do not match the retailer images.
Sellers who will not say where they are shipping from.
A missing lanyard and carabiner, or a different battery type.

Safer ways to buy

Buy from Smyths, Very, Target, Walmart (sold by Walmart) or Amazon (sold by Amazon) rather than marketplace sellers.
On eBay or other resale apps, ask for photos of the sealed box and barcode, and pay with a method that offers buyer protection.
Electronic toys from unknown sellers may not meet UK or US safety rules, so avoid unbranded lookalikes for young children.

Next steps

What does it actually do? Read What is Peekimo?.
Unsure whether to choose it over a Tamagotchi or Bitzee? See Peekimo vs Tamagotchi and Bitzee.
Back to the Peekimo overview.